Company

Recycling that Fuels the Energy Transition

Our Purpose

A Tremendous Global Opportunity.

With 24 billion litres of UMO generated annually and 17 billion litres burnt or dumped, there exists a tremendous opportunity to solve the world’s UMO problem and recycle this valuable resource. UMO is a waste product generated by the global lubricants market and the global lubricants market is forecasted to continue to grow. The US Department of Energy has issued a number of recommendations and acknowledged the opportunity that exists to recycle UMO.

Our small modular recycling plants enable the solution to be brought to the problem, addressing a number of the common barriers that exist to recycling UMO today. Our premium in-demand product is sold into a large market: achieving our 21/6 goal would only account for 0.2% of the global marine fuel market.

A Proven Patented Process with a Validated Market

We have taken a technology that has been used in adjacent market for over a century and perfected it for the processing of UMO, with 1.6 million litres of UMO processed through our Pilot Plant. We have sold the product to the largest shipping container company in the world who have blended it seamlessly with their existing fuels and want more. We are ready to deploy this technology first in North America and then globally. Come join our journey.

Our Legacy

An innovative idea with a rich history.

Bernard George Habicht (1916 – 2011) changed the way farmers harvest their crops when he invented the original rotary combine. Decades later, his intuitions regarding the recycling of used motor oil came to life as an initial prototype, actualized when his grandson and founder of EnerPure, Todd Habicht, recognized the technology’s global potential.

The scalable, impactful and sustainable energy solution that our generation needs, now.

OUR TEAM

Meet the leadership team fuelling EnerPure’s growth.

Our executive team has over 80+ years of relevant experience in both the energy industry and growth stage enterprises including 30+ years in the UMO recycling industry. This extensive experience includes technology development, permitting, design & engineering, project development, financing, construction, and operation around the globe.

Our Mission

Unlocking opportunities

At its roots, EnerPure is founded on the belief that UMO recycling should be accessible to all communities. Today, EnerPure’s mission has evolved to encompass an even more expansive vision, with respect to the unprecedented potential and opportunities for progress their ground-breaking work has unlocked within the cleantech sector.

Ultimately, EnerPure’s mission is to reach as many industries, municipalities and consumers as possible, so society can best leverage their technology as the scalable, impactful and profitable sustainable energy solution that our generation needs, now.

202-675 Pembina Hwy
Winnipeg, MB R3M 2L6
Canada

Todd Habicht

CEO & Founder

Mr. Habicht has over 20 years’ experience as a successful entrepreneur in multiple businesses including developing an innovative printing process for the packaging industry, as well as growing a successful cell phone business from a single location to ten stores servicing retail and corporate clients in the middle region of Canada.

These business interests were sold in 2005 to undertake a new and exciting challenge to commercialize a technology for refining used oil to diesel. This opportunity was envisioned from a small proto type refinery invented by his grandfather, a well renowned inventor. Todd has significantly expanded the scope of the opportunity from producing and distributing diesel fuel from a single location, to producing and distributing the micro-refinery models worldwide.

As the founder of EnerPure, Todd provides leadership and vision to maintain the smooth and efficient operation of the company. His broad range of experience brings practical knowledge to EnerPure that he imparts with regaling and enthralling tales.

Doug Kroeker

President & COO

Doug Kroeker currently serves as President & COO. Doug first became involved with EnerPure in 2013 as an external advisor to the executive team and joined EnerPure in 2014 as the executive responsible for business and corporate development. In 2017, Doug took on additional responsibility for operations to become the Vice President of Corporate Development and Operations.

Doug is a registered professional engineer with significant oil and gas sector experience both domestically and internationally in the areas of executive management, business development, corporate strategy, engineering, project and construction management, operations, and logistics. Doug has worked in a number of countries including Canada, USA, Qatar, Oman, UAE, Philippines, Tanzania, Kenya and India.

Damian Towns

Chief Financial Officer

Mr. Towns brings significant experience, deep expertise and technical knowledge in corporate finance, financial planning, accounting, governance, and investor relations. He also has significant strategic and financial experience managing organizations with operations and development activities in Canada and across the globe.

Mr. Towns brings over 25 years of experience in progressive and rapid-growth companies, spending over 15 years leading organizations at the executive level. His recent experience as CFO and Corporate Secretary includes working with Loop Energy, realizing record revenue growth and significant cost reductions as part of the energy transition towards hydrogen fuel cells, and guiding Photon Control’s exponential growth and maximizing shareholder return, prior to its acquisition by MKS Instruments. He also served as an Executive Director, CFO and Corporate Secretary at Liberty Defense, a technology company commercializing AI enabled Active 3D Imaging. His career also includes over 12 years as CFO and Corporate Secretary at Marimaca Copper, formerly Coro Mining.

Mr. Towns is a designated CPA, CA in Canada and holds a Combined First-Class Honours degree in accounting and finance from the University of Otago, New Zealand.

Travis Toet

Director, Finance & Marketing

Travis is a Charted Professional Accountant (CPA, CMA) and a graduate of the I.H. Asper School of Business with a Bachelor of Commerce (Hons.) degree focused on a double major in Supply Chain Management and Marketing. He champions EnerPure’s marketing efforts, oversees the accounting function to the standard required for a multinational company, and is strategically involved in raising capital and project management as part of the leadership team. He often undertakes the difficult task of taking the seed on an idea and turning it into a tangible initiative on a short timeline.

By channeling his distinct combination of education and experience with various organizations and Boards, Travis has cultivated a deep knowledge base, centred on identifying efficiencies to build an effective organization. Travis’ experience stems from process development, project management, and implementation with a focus on efficiency through automation and system integration. His unique mix of creative, technical, and financial acumen allows him to be an invaluable member of EnerPure by bringing together the quantitative and qualitative measures needed to ensure organizational success.