Company

Redefining Sustainability. Defining a Generation.

Our Purpose

A purer future is possible.

What if we could transform one of society’s most destructive, pervasive pollutants, and make it more sustainable? After more than a decade of dedicated research and development, EnerPure has done it.

EnerPure is an innovative technology and energy company founded in Winnipeg, Manitoba that is radically transforming the green energy sector. Our clean tech has the power to regenerate hazardous used oil into a cleaner, more sustainable and even more powerful petroleum energy source. EnerPure’s patented micro-regeneration technology represents a massive scientific breakthrough within the green energy sector, unlocking an unprecedented opportunity for society.

Dedicated to research and development

Thanks to EnerPure’s twelve years of passionate dedication to research and development, society has the revolutionary technology it needs to start building a truly sustainable energy system within our generation, while preserving the global economy.

Bernard George Habicht (1916 – 2011)

Our Legacy

An innovative idea with a rich history.

Bernard George Habicht (1916 – 2011) changed the way farmers harvest their crops when he invented the original rotary combine. Decades later, his intuitions regarding the regeneration of waste oil came to life as an initial prototype, actualized when his grandson and founder of EnerPure, Todd Habicht, recognized the technology’s global potential.

That prototype eventually evolved into EnerPure’s groundbreaking regeneration micro-technology, which recycles waste petroleum into a clean source of fuel and energy while reducing greenhouse gas emissions. Todd assembled a strong team of diverse industry experts to support him on his mission to realize the full potential of his grandfather’s technology and all its capacity-building, planet-saving applications.

The scalable, impactful and sustainable energy solution that our generation needs, now.

OUR TEAM

Meet the leadership group proving that a purer future is possible.

Todd Habicht

CEO & Founder

Doug Kroeker

President & COO

Damian Towns

CFO

Travis Toet

Director, Finance & Marketing

Our Mission

Unlocking opportunities

At its roots, EnerPure is founded on the belief that waste oil recycling should be accessible to all communities. Today, EnerPure’s mission has evolved to encompass an even more expansive vision, with respect to the unprecedented potential and opportunities for progress their ground-breaking work has unlocked within the cleantech sector.

Ultimately, EnerPure’s mission is to reach as many industries, municipalities and consumers as possible, so society can best leverage their technology as the scalable, impactful and profitable sustainable energy solution that our generation needs, now.

Todd Habicht

CEO & Founder

Mr. Habicht has over 20 years’ experience as a successful entrepreneur in multiple businesses including developing an innovative printing process for the packaging industry, as well as growing a successful cell phone business from a single location to ten stores servicing retail and corporate clients in the middle region of Canada.

These business interests were sold in 2005 to undertake a new and exciting challenge to commercialize a technology for refining used oil to diesel. This opportunity was envisioned from a small proto type refinery invented by his grandfather, a well renowned inventor. Todd has significantly expanded the scope of the opportunity from producing and distributing diesel fuel from a single location, to producing and distributing the micro-refinery models worldwide.

As the founder of EnerPure, Todd provides leadership and vision to maintain the smooth and efficient operation of the company. His broad range of experience brings practical knowledge to EnerPure that he imparts with regaling and enthralling tales.

Doug Kroeker

President & COO

Doug Kroeker currently serves as President & COO. Doug first became involved with EnerPure in 2013 as an external advisor to the executive team and joined EnerPure in 2014 as the executive responsible for business and corporate development. In 2017, Doug took on additional responsibility for operations to become the Vice President of Corporate Development and Operations.

Doug is a registered professional engineer with significant oil and gas sector experience both domestically and internationally in the areas of executive management, business development, corporate strategy, engineering, project and construction management, operations, and logistics. Doug has worked in a number of countries including Canada, USA, Qatar, Oman, UAE, Philippines, Tanzania, Kenya and India.

Damian Towns

Chief Financial Officer

Mr. Towns brings significant experience, deep expertise and technical knowledge in corporate finance, financial planning, accounting, governance, and investor relations. He also has significant strategic and financial experience managing organizations with operations and development activities in Canada and across the globe. 

Mr. Towns brings over 25 years of experience in progressive and rapid-growth companies, spending over 15 years leading organizations at the executive level. His recent experience as CFO and Corporate Secretary includes working with Loop Energy, realizing record revenue growth and significant cost reductions as part of the energy transition towards hydrogen fuel cells, and guiding Photon Control’s exponential growth and maximizing shareholder return, prior to its acquisition by MKS Instruments. He also served as an Executive Director, CFO and Corporate Secretary at Liberty Defense, a technology company commercializing AI enabled Active 3D Imaging.  His career also includes over 12 years as CFO and Corporate Secretary at Marimaca Copper, formerly Coro Mining. 

Mr. Towns is a designated CPA, CA in Canada and holds a Combined First-Class Honours degree in accounting and finance from the University of Otago, New Zealand.

Travis Toet

Director, Finance & Marketing

Travis is a Charted Professional Accountant (CPA, CMA) and a graduate of the I.H. Asper School of Business with a Bachelor of Commerce (Hons.) degree focused on a double major in Supply Chain Management and Marketing. He champions EnerPure’s marketing efforts, oversees the accounting function to the standard required for a multinational company, and is strategically involved in raising capital and project management as part of the leadership team. He often undertakes the difficult task of taking the seed on an idea and turning it into a tangible initiative on a short timeline.

By channeling his distinct combination of education and experience with various organizations and Boards, Travis has cultivated a deep knowledge base, centred on identifying efficiencies to build an effective organization. Travis’ experience stems from process development, project management, and implementation with a focus on efficiency through automation and system integration. His unique mix of creative, technical, and financial acumen allows him to be an invaluable member of EnerPure by bringing together the quantitative and qualitative measures needed to ensure organizational success.